It is Time to Go Beyond the Basics

I am sure you have heard it over and over – email marketing is an essential part of any online business. If you’re not doing it now, or only occasionally, it is time to ramp up your efforts. However, did you know that implementing email marketing the wrong way could actually hurt your business instead of helping it?

Despite the many marketing channels available today, businesses rely on email marketing to engage customers in a personal way. It is still the best channel to reach people and offer them value.

But, there is a right way and a wrong way of doing it. If you’re engaging your audience on autopilot, without a good email marketing strategy in place, once again you could be hurting your brand and driving customers away.

It’s not enough to deliver ‘okay’ email marketing.

Below are the FIVE reasons why:

1.          Email Marketing is Too Important to Leave to Chance

If you aren’t including email marketing in your digital marketing toolkit, you’re missing out on incredible opportunities and leaving money on the table. While there are new methods available, email marketing is still an essential part of any marketing strategy.

It’s estimated that around 300 billion emails are sent per day, and this number is climbing. Look at any major brand and you’ll see that they’re actively building lists and engaging with their subscribers.

But you can’t leave it to chance. If you just build a list and blast out random messages, you won’t get the results you’re looking for. I have seen this many times and have unsubscribed myself.

If you approach it this way, you’ll send emails that are irrelevant to your subscribers. With all the junk in their inboxes daily, they’ll tune out your messages. The worst-case scenario is that they’ll think you’re spamming them. You don’t want this to happen…

Instead, you need a strategy that includes taking the time to really understand your subscribers, crafting valuable emails that are specifically tailored to their interests. By personalising your emails, you’ll create a better customer experience and build a stronger connection with your audience.

2.          Your Customers Want a Personal Experience

The trend in all online marketing is toward personalisation. Email marketing works so well because it’s highly personal to begin with. The strength of this method is that it goes straight to your subscribers’ email inboxes.

Your subscribers are bombarded with emails every day, so you need to go that extra mile to make yours stand out from the rest. This is where personalisation comes in. How do you personalise your email marketing? It involves more than just including the recipient’s name in the greeting or subject line.

You can personalise your emails by offering ‘intelligent content.’ This means tailoring the content you offer according to their account history, preferences, and behaviours. A great way to do this is by segmenting your list and then offering the appropriate content to the appropriate segments.

Look at buying history, interests, location, times active, and anything else relevant to your business. You should be able to see the different segments of your list. You can then create unique messages and offers for each, ensuring that you are reaching the right people, with the right content.

NOTE: Below is an insert ‘Email Marketing Membership’ this means if you are struggling what to write to your list. You don’t need to do it yourself you can let Liz Wilcox do all the writing for you. All you need to do is read through the template tweak it to your own and copy and paste it to you email provider. Then its DONE! Liz Wilcox is a very well known email marketer who is a genius at what she writes. The membership is $9 a month yep that’s it just $9 a month. You can learn more about the membership HERE or just click below for more details. You will find thousands of professionals entrepreneurs use Liz Wilcox’s email templates for their email marketing.

3.          Your Customers Expect Immediate Solutions

We live in an era of constant connection, and this is only increasing. You can now order meals, talk to a friend anywhere in the world, get a ride, or get whatever information you’re looking for instantly on your smartphone or other device.

This means that your customers are also looking for immediate responses. You need to be available to provide this information, or someone else will.

How do you offer support when your subscribers need it? It’s impossible to be awake and watching your email all the time, there are some solutions to augment and support your email marketing. You can hire a virtual assistant to give you a helping hand. You can learn about Virtually Yours HERE! Their services is great! I highly recommend them. You can also join their membership. And you can book in for a discovery session HERE! (on a personal note I have tried out several VA’ s sadly it didn’t work out. I then discovered Virtually Your’s they are the MOST trusted. You want to make sure the VA you choose to work with you is doing what you would like them to do for your business NOT what they want to do. )

4.          Irrelevant Emails Make People Unsubscribe

For email marketing to work, the content and deals you offer must be relevant to your subscribers. People will quickly unsubscribe from lists that send irrelevant emails that aren’t interesting to them. These messages lead to email fatigue. Remember that people are bombarded with emails all the time.

How do you create consistently valuable content? The key is to know your target audience so you know what they want from you. Create a detailed ideal customer profile for your subscribers. Conduct market research and base this profile on objective data obtained from your research.

Once you’ve created your ideal customer profile, you should continue to learn about your audience on an ongoing basis. You can use your email list to do this. Once you start offering content and making offers, you’ll see what converts and what doesn’t.

Analytics tools can help you learn about your audience so you can refine your content even further. For example, you can track behaviour when a subscriber visits your site. If you see them lingering on a particular page, this tells you that they find the content relevant.

You can also ensure that your content is meaningful to your subscribers by setting the right expectations initially when they sign up. Give people an accurate idea of what they can expect from your list and its content. This will cut down on people signing up for your list and immediately deciding it’s not for them and dropping out.

5.          Your Campaign Needs Next-Level Strategies

To succeed with email marketing, you need to go beyond the basics and take advantage of next-level strategies. In addition to personalising your emails, offering immediate solutions, and consistently delivering relevant content, here are some other things you can do to take your email marketing to the next level.

Automation. There are many ways to automate to save time, reduce human error, and offer a better experience to your subscribers. Automation options include triggers for follow-up actions and automated workflows that help you identify and nurture leads.

Integration. You can integrate email with your social media, your ad campaigns, and search marketing. This helps you grow your audience across channels. Give them access to exclusive content and offers on each platform and cross promote for even better results. This is called omnichannel marketing and it harnesses the power of each marketing channel for better overall results.

Testing. Split testing (or, A/B testing) is often overlooked as a method to monitor and improve your email marketing. A/B testing involves running two versions of the same message with just one element changed, seeing which one converts, and then refining your message for optimal results.

Re-engage Subscribers. Create a strategy for re-engaging inactive subscribers. Identify audience members who have disengaged and offer additional value to win them back. You can do this through a re-engagement campaign that shows another side of your business, exclusive content or offers, or reminders.

Offer More Value. There are many strategies you can use to offer more value. Think of it in terms of ROI. Your subscribers invest their time and attention when joining and engaging with your list. Make it worthwhile for them by providing solutions to their problems, entertaining them, or inspiring them.

Keeping up with the Changes

Email marketing is here to stay, but you must stay on top of ever-evolving trends. Don’t do the bare minimum and leave your email marketing to chance. Take control and use these methods to engage your audience and build lasting relationships with them. Doing so will not only increase your profits, but will also help you get results and achieve higher levels of success.

If you are struggling and need help with your ’emailing marketing’ I have a FREE two day coaching sessions value from $500 you can read the details HERE!